Gentle cleansing, fibre repair and long-lasting smoothness for chemically treated hair.
Re-Born Professional Repair Shampoo is specially developed for hair that has been chemically straightened, keratin-treated or otherwise heavily processed. The advanced formula gently cleanses while helping to maintain the smoothing effect of professional treatments, strengthening the hair fibre and improving the overall look and feel of the hair over time.
At the core of the formula is a powerful repair system with Keratin, Hydrolyzed Wheat Protein and Hyaluronic Acid. Together they help rebuild the hair structure from within, improve elasticity and restore softness and shine without weighing the hair down. The shampoo supports a smoother surface, reduced frizz and a more polished, controlled finish – ideal for hair that has been straightened or smoothed in the salon.
Lightweight emollients and conditioning agents leave the hair feeling clean yet comfortable, helping to prevent dryness and roughness that can occur after chemical services. Used regularly, the shampoo helps preserve the results of professional treatments while supporting healthier-looking, more resilient hair.
Who it’s for
• Chemically straightened or keratin-treated hair
• Hair that has undergone smoothing or thermal restructuring
• Dry, brittle or over-processed hair needing repair and control
• Clients wanting to maintain long-lasting smoothness, shine and manageability after salon treatments
Key Benefits
• Gently cleanses without stripping chemically treated hair
• Helps maintain the smoothing and straightening effect over time
• Strengthens the hair fibre with keratin and proteins
• Deep hydration with hyaluronic acid for improved softness and elasticity
• Enhances shine and smoothness for a polished finish
• Supports a healthier-looking structure and reduced frizz
• Ideal as professional aftercare for Re-Born keratin and smoothing services
